Core Branding Questionnaire

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2. About your brand

Brand name *

Official email address

Tag line

Do you have an existing logo? *

Yes No

Tell us about your practice *

Target age group *
18-25 years 26-45 years 46-60 years > 61 years

Gender Appeal *

Neutral Masculine Feminine

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3. Understanding you

Understanding your brand vision is also aligned with understanding you, and getting a feel for how you think and see the world. As the design process is subjective, we have found asking for examples is extremely productive ahead of your brand immersion call and design concepts.

Describe a primary emotion you want people to feel instantly when they look at your logo * Most successful brands appreciate the need to focus on a single emotion within their brand identity. They know it is often difficult to achieve too much within one logo. As designers, we can help your patients to feel a particular emotion whenever they see your logo.

State which brand logos invoke the above emotion in you *

Or upload example/s Max file upload is 25 mb per file

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4. What three adjectives represent your brand

Adjective 1 *

Upload example/s * Max file upload is 25 mb per file

Upload an example of a logo/s that you would describe as Adjective 1.

Adjective 2 *

Upload example/s * Max file upload is 25 mb per file

Upload an example of a logo/s that you would describe as Adjective 2.

Adjective 3 *

Upload example/s * Max file upload is 25 mb per file

Upload an example of a logo/s that you would describe as Adjective 3.

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5. Styling

Would you like your brand to be

Contemporary Classic

Is there any branding you want us to take inspiration from? *

Yes No

Do you have any sketches you want us to consider? *

Yes No

Is there anything you want us to avoid? E.g. image of a tooth, italic writing

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6. Colours

Pick up to three colours you would like your designers to explore. We discourage the use of the colour red. Learn more about the psychology of colour here

Colour 1 *

Please show me *

Colour 2 *

Please show me *

Colour 3 *

Please show me *

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7. Additional Note

Would you like us to call you after we receive your completed questionnaire? *
Yes No

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8. Agreement

Signature *

Or upload digital signature Max file upload is 25 mb per file

These terms are as per the package you agreed to here.

Agreement *

I understand that the designers will use the above details to create design concepts. If changes to the above brief require the designers to start afresh, this will incur an £875 charge (half of the original branding fee). You will be given 4 revisions on 1 of the concepts provided. Any additional revisions will be at £200 per revision.